Leads vs. Likes: Why Your Website Brings Better Results
Social media is great for awareness, but it doesn’t pay the bills. Here’s why your business website deserves more of your energy — and how to make it work harder.
What You’ll Learn
The difference between vanity metrics and real lead generation — and how to turn your website into your most valuable digital marketing asset.
Why It’s Worth Reading
Because getting likes and followers feels good — but getting consistent leads feels even better (and pays better, too). This post shows how to shift your focus without giving up social media.
Read Time
6-minutes
Likes Don’t Pay the Bills — Leads Do
Social media can be a powerful tool — but it’s not your whole business. Here’s where it falls short, and why your website can do more of the heavy lifting when it comes to client acquisition.
Vanity Metrics vs. Real Metrics
Getting 200 likes on a post feels great. But how many of those people booked a service? Your website can track real engagement: visits, clicks, enquiries. Unlike social platforms, your site gives you full control, lead capture, and better conversion data.
Social Platforms Come and Go
Algorithms change. Reach drops. You don’t own your audience on Instagram or TikTok. But your website? That’s your digital home base. It’s where your brand lives, your SEO builds over time, and your leads convert reliably.
Build a Hub That Converts, Not Just Hype
Your website is more than a brochure — it’s your online HQ. With the right setup, it can bring in leads, automate enquiries, and build long-term visibility through SEO and customer trust.
Your Website Works 24/7
While you sleep, your site can greet visitors, answer questions, and collect leads. Social media requires constant posting. Your website just needs a solid structure, smart content, and regular updates to keep performing in the background.
You Control the Experience
Unlike Instagram’s grid, you control how people experience your site. You can guide them toward a CTA, show testimonials, add an FAQ, or include a chatbot to help with common questions. It’s all about designing a high-converting journey.
Make Social Media Serve Your Website
It’s not about choosing one or the other. Social platforms and websites work best together — but your site should be the goalpost, not just the starting point.
Drive Traffic to a Purposeful Page
Instead of linking to your homepage, create landing pages tied to your posts. Example: “Download our free pricing guide” or “See our latest work.” Now your content leads somewhere strategic and lead-focused.
Turn Interest into Action
When someone clicks from Instagram to your site, what do they see? Make sure it’s inviting and clear. What do you want them to do next? Book a call? Browse packages? Give them a reason to stay and take action.
