How We Assess Your Website
Every Azcera website starts with a strategic review — of your goals, your market, and your existing presence. That insight shapes everything that follows.
What We Review
We assess how intuitive your site is to use — from page flow to navigation depth — and whether it’s built to scale with your business. That means checking if important pages are buried too deep, if calls-to-action are clear and visible, and if the site design supports your users’ journey from landing to enquiry. We also look at mobile usability, responsiveness across screen sizes, and the flexibility of your CMS to handle future updates or content growth. It’s not just about how your website looks, but how well it works — now and as your business evolves.
How We Decide What To Improve
We assess how intuitive your site is to use — from page flow to navigation depth — and whether it’s built to scale with your business. That means checking if important pages are buried too deep, if calls-to-action are clear and visible, and if the site design supports your users’ journey from landing to enquiry. We also look at mobile usability, responsiveness across screen sizes, and the flexibility of your CMS to handle future updates or content growth. It’s not just about how your website looks, but how well it works — now and as your business evolves.
Problems & Opportunities
Most websites we audit have a few hidden issues — things that look small but have a big impact. This section highlights the common traps and the opportunities that come from fixing them.
What’s Holding Your Site Back
When we audit websites, we consistently find gaps that are holding businesses back. These can include missing or poorly written meta titles and descriptions, slow mobile load times, inconsistent URL structures, or broken internal links that quietly block traffic. Many sites also lack proper heading structure, have duplicate content, or are relying on themes that aren’t SEO-friendly. On the UX side, we often see confusing navigation, unclear call-to-actions, or design choices that look pretty but create friction. These issues may not be obvious, but they send strong signals to Google — and your customers — that something’s not working.
Opportunities You’re Missing
When we identify and fix foundational issues, it opens up real opportunities for growth. By improving your site speed, search visibility, and UX, we help more of the right people find you — and have a better experience once they do. Updating heading structures, optimising for mobile, and adding schema markup makes your site easier for Google to understand and rank. Improving call-to-actions and streamlining your user flow leads to better conversion rates. It’s not just about fixing what's broken — it’s about setting your website up to perform, convert, and support your business goals moving forward.
How We Build Smarter Websites
Our Process
We start with a collaborative discovery session to understand your business goals, audience, and style. Then, using our AI tools and years of experience, we craft a site that’s lightning-fast, SEO-optimised, and built to convert.
Our process includes:
- Clear UX strategy and wireframes
- Smart AI copy suggestions or refinements
- Design aligned to your brand identity
- SEO-first development (structure, tags, speed)
- Launch and QA support
What You’ll Receive
Your AI Website package includes everything you need to launch confidently and grow sustainably:
- A fully designed and developed site (up to X pages depending on package)
- SEO-optimised structure (headings, URLs, tags)
- Mobile-responsive layout and accessibility checks
- Technical SEO integration (sitemap, schema, speed)
- 1:1 walkthrough video or call explaining how it works
- 30-day post-launch support for any fixes or tweaks
