Website Not Working? 6 Reasons You’re Not Getting Enquiries
Your site looks fine — so why is no one clicking "Contact"? Here are the common roadblocks (and how to fix them fast).
What You’ll Learn
Six common website mistakes that block enquiries — plus simple website tweaks to turn things around.
Why It’s Worth Reading
Because even a beautiful site can quietly fail at converting. This checklist helps you spot what’s missing and start getting results.
Read Time
6-minutes
Common Website Conversion Killers
If your website isn’t getting enquiries, it’s not always about traffic — it’s often about friction. These are the blockers that slow visitors down.
Your Call-to-Action Isn’t Clear
A strong CTA guides people toward action. If your buttons say “Submit” or are buried halfway down a page, you’re missing opportunities. Try phrases like “Book a Free Chat” or “Let’s Talk” — friendly, visible, and action-driven. And repeat them throughout your website, especially on mobile pages.
The Navigation is Confusing
If users struggle to figure out what you do or how to reach you, they’ll bounce. Keep your nav bar lean — 4 to 6 top-level items max. Use plain labels like “Pricing,” “About,” “Contact.” Consider adding a footer menu or site map to help users orient themselves.
Missed Trust and Timing Cues
Sometimes it’s not what you say — it’s how your website makes people feel. Trust, speed, and timing are silent conversion triggers.
Missing Trust Signals
People won’t enquire if they don’t feel safe. Add testimonials, recognisable partner logos, or an “About” section with your story and photo. Even a short “Here’s what happens next” builds confidence. Trust elements are conversion boosters — especially for service-based websites.
Slow Load Times or Mobile Glitches
Most visitors are browsing on their phones. If your site lags, buttons don’t work, or pages break on mobile, users will leave. Use Google’s Mobile-Friendly Test or load your site on different devices often. Speed and usability are now major SEO ranking factors too.
Small Tweaks, Big Difference
The good news? You don’t need a full website redesign. These small changes can dramatically improve conversions.
Make Contact Effortless
Your contact page should be quick, simple, and mobile-friendly. Stick to name, email, and a message box. Add your phone or location to the footer so it's always visible. Bonus: install a chatbot or small FAQ to answer common pre-contact questions and boost conversion rates.
Nurture With Follow-Up Tools
Don’t let new leads go cold. Use automated replies like “Thanks! We got your message — here’s what to expect next.” Set up a lead nurturing flow using email or text. AI chat tools can also follow up gently, keeping your business front-of-mind without the manual effort.
